…or so it seems.
Today the Museum of Modern Art – Bogota (MAMBo) has launched a series of watches supported by Reloj Colombia (made by Ravel Watches, a well known Colombian company), the Colombia Herida Foundation and Unilever. The objective is to raise cash for the foundation which helps the families of soldiers and police who have been wounded in combat. A great idea…though one does wonder why this is necessary – shouldn´t there be sufficient cash made available from the government.
Anyway…on the watch faces are artworks by the following artists: Alejandro Obregón, Maripaz Jaramillo, Eduardo Zalamea, Enrique Grau, Carlos Jacanamijoy y David Manzur. All well-known and respected Colombian artists.
Now, although I understand that in order to SELL the timepieces MAMBo needs to have famous artists on their timepieces – why o why are they ALWAYS the same group of artists. I do not see MAMBo sufficiently promoting the younger or mid-career artists that could really do with their support. So what will the MAMBO do in 20 years – keep promoting this small and incestuous group for all time and not help develop and promote a new pool of talent via these promotions (and believe me this is not the first).
Now don´t get me wrong – I think the art and artists on the watches are fabulous. But I do believe that MAMBo is running out of time and eventually also of new ideas and opportunities unless they start to move away from the establishment (and here in Colombia it is very much that way – what is called a “rosca” or “roscón”).
Is time running out for MAMBO to position itself as a place for presenting excellence in art? Well unless it starts to implement some changes I believe that its importance at least within Bogota will start to wane. Many young artist friends tell me that it is very difficult to work with MAMBo unless they form part of the “beautiful people” – ie the “in-crowd”, the “elite” etc etc…….so MAMBo, if you are reading this, think about the future and start cultivating new opportunities for many more artists and don´t just feed us with the same faded artworks and artists of yesteryear.